The application of color in cosmetic glass bottle-glass lotion bottle packaging

In the packaging design of cosmetic glass bottles, color is one of the common means of application. The most significant effect of coloring transparent glass lotion bottles with pump is to improve the appearance of cosmetic glass bottles, and it will not be the same as only transparent and monotonous; at the same time, it can also highlight the unique style of cosmetic brands and form a dominant Brand image, to achieve the role of brand promotion.

Generally speaking, colors can be divided into two basic tones: dark and light. In the cosmetics industry, cosmetic brands that focus on functional ingredients often use dark glass bottles for packaging, because the dark color has the effect of avoiding light, which can prevent the photosensitive ingredients in cosmetics from being photolyzed and oxidized by ultraviolet light, so as to ensure that the raw materials work.

Dark colors have the benefits of dark colors, but if you use all dark colors, you will fall into another monotony, causing aesthetic fatigue. At this time, light-colored packaging will become the choice of cosmetic brands.

Compared with dark glass, light colors give people a soft, fresh, comfortable, and natural feeling.

At the same time, the light-colored cosmetic glass bottle lotion in a glass bottle can also show that the target audience of brand owners is mostly teenagers, which is in line with the youthful and energetic characteristics of young people.

In general, whether it is packaged in dark glass bottles or light-colored glass bottles, it is the result of the brand owner's independent choice based on product characteristics and crowd positioning. The two-color systems have their own advantages. play an important role in the process.

glass lotion bottle